Data assessment
& structuring
Assess quality, consistency, relevance and usability. Organise fragmented information into a dependable analytical base, with gaps and source limitations made clear.
Data. People. Possibilities.CZECH ROOTS / INTERNATIONAL PERSPECTIVE
From data.
To understanding.
To what comes next.
We connect data, AI, and behavioural research to understand how the world works — and explore how it could change. From complex sources to individual choices and national population mobility.
ANALYSIS, SIMULATION AND PRODUCTION. CONNECTED.
AI-generated illustration · conceptual, not measured data
01
Collect continuously.
Reliable data foundations, built to keep learning.
02
Understand behaviour.
People, choices, relationships and context.
03
Simulate at scale.
From a focused study to a national population.
Complex inputs.
Useful answers.
Good decisions need more than raw data. They need context, evidence, and a clear way to act.
Briar Hamsfest Consulting combines AI analytical solutions, behavioural studies, data assessment, visual analytics, graphic design, and print production. We connect these disciplines in one coordinated process, so the meaning survives the journey from source to final material.
Work with us on a focused assignment, as part of a larger project, or as a recurring analytical function that produces dependable outputs over time.
Assess the evidence. Model the possibilities. Produce something people can use.
02 / WHAT WE DOFrom the first source
From the first source
to the final decision.
Data, research, technology and communication — shaped around the question you need to answer.
Data assessment
AI analytical
solutions
Build workflows, models and custom tools to search, structure, compare, summarise and interpret complex material without losing the decision context.
Agentic data
factories
Create long-term systems that collect, check, process and refresh information. AI agents carry out defined tasks, with monitoring and human review where it matters.
Behavioural
studies
Study how people understand, choose, perceive, respond and act. Connect research on communication and decision-making to strategy, design and service improvement.
Simulation
& mobility
Explore alternative scenarios, activity patterns, travel demand and population movement — from neighbourhood questions to national population mobility studies.
Visual analytics
& information design
Make patterns, risks and performance legible through dashboards, maps, analytical visualisations and presentation-ready graphics.
Reporting
& decision support
Produce clear, defensible material for monitoring, operational control, oversight, tenders, evaluations and strategic work.
Graphic design
& print production
Deliver reports, brochures, layouts, digital assets and production-ready print files alongside the analysis, with layouts consistent with your brand from start to finish.
03 / AGENTIC DATA FACTORIESYour data work.
Your data work.
Moving forward.
Some questions need a study. Others need a system that keeps collecting and processing evidence. We build agentic factories for that continuing work.
Connected AI agents handle repeatable tasks within agreed sources and rules. The result is an analytical function that can be maintained, inspected and updated as information changes.
- Long-term collection and scheduled updates
- Extraction, structuring, comparison and quality checks
- Monitoring, exception handling and human review
- Reusable datasets, reports and decision views
Collect
Bring together authorised sources and track what has changed.
Check
Inspect completeness, consistency, provenance and exceptions.
Process
Turn incoming material into structured, comparable information.
Deliver & refresh
Produce usable outputs, monitor quality, and repeat.
04 / OUR PRODUCT
synthestat
A world of people.
A new way to ask
what if.
SyntheStat is Briar’s product for synthetic populations and population-grounded simulation. It links artificial people to households, places, activities and behavioural context, so studies can explore how choices and conditions interact.
Use it to frame behavioural studies, explore synthetic surveys, compare scenarios, and model mobility. Rich attributes can include demographics, education, family relationships, likely workplaces and schools, routines, interests and psychographics.
Explore SyntheStat
Synthetic people are modelled representations, not observed individuals. Attributes, coverage and validation depend on the release and the study. Plausible answers are not evidence of real-world accuracy; results need suitable human or measured benchmarks and a clear account of uncertainty.
05 / IN PRACTICEOne question.
One question.
Several ways forward.
We shape the method and the deliverable around the decision. The same coordinated approach supports different kinds of work.
Complex sources.
A clearer picture.
Assess dispersed material and make it searchable, comparable and interpretable. Support monitoring and reporting with structured dashboards and decision views.
TYPICAL OUTPUTSDatasets · dashboards · recurring reports
From everyday choices
to national patterns.
Turn behavioural studies into practical findings for strategy, communication, evaluation and service design. Extend the view to travel demand, access to services, and national population mobility.
TYPICAL OUTPUTSStudies · maps · scenario comparisons
Evidence that is
ready to use.
Produce analytical visuals, reports, printed material and digital assets alongside the research. The final output is prepared for the people who need to discuss it, explain it or act on it.
TYPICAL OUTPUTSReports · presentations · design & print
For public-sector, research-intensive, regulated, commercial and analytically demanding organisations.
06 / HOW WE WORKFour moves.
Four moves.
One coordinated
output.
We keep the question, the evidence and the final use connected. The aim is work that is clear, interpretable, maintainable and fit for its setting.
Clarify the question
Define what needs to be understood, studied, monitored, compared, explained or changed — and who needs to act.
Assess data and behaviour
Identify what exists, what people do, what is missing and what is reliable. Structure the inputs before modelling.
Model and design the output
Combine analytical workflows, simulation, visual analytics and information design. Check results against evidence and state the limits.
Produce for practice
Deliver digital, graphic and print-ready material together, in a form that can be used, understood and maintained.
Tell us what you need to understand, the information you have, and the outcome you want. We can help with data, AI analytics, behavioural studies, simulations, reporting, design and print.
For ongoing collection and processing, tell us what needs to be monitored and how often the result must change.
Company
Registered in the Commercial Register maintained by the Regional Court in Ústí nad Labem, Section C, file 35225.
Company & contact ↗Registered office
Wolkerova 607473 01 Nový Bor
Czech Republic